We’ve all chuckled about the recent commercial that the advertising geniuses have come up with for Staples, the office supply giant. You know the "Dave?", "David?", "Hi Dave", "Mr. Dave" commercial. Well there’s a kernel of truth behind this humorous exchange, and not only within large organizations. Many health information exchanges these days are facing the same challenge—they’re having a hard time finding who, exactly, this Dave person is.